tcpdump supports the "ether" qualifier to specify ethernet addresses in the standard colon-separated format. For example, to capture any broadcast traffic:
tcpdump ether broadcastTo capture any traffic sent to or from a given MAC address:
tcpdump ether host e8:2a:ea:11:22:33(Here the first three octets identify the MAC in question as belonging to an Intel NIC, e8:2a:ea being an OUI assigned to Intel.)
Ethernet qualifiers are one small part of the filter language. The tcpdump cheat sheet collects the host, network, port and TCP-flag expressions that come up most often.